Brand Elements

The Jumio logo consists of a bold, custom font. Optimal kerning, weight and color choices were made to optimize fast recognition and boldness. The simple lines and shape of the letters allow legibility at small sizes and on a variety of media and backgrounds. The two colors of the logo are easily reproduced in different color modes. A vivid green “i” represents the terms “identity” and “individual." The dark gray letters give an ideal contrast to the “i” but maintain legibility of the full company name.

Variations

There are two official color variations of the Jumio logo. The white and green logo should be used on dark backgrounds. The gray and green logo should be used on light backgrounds. When a one color logo is needed, the “i” should be a 50% screen of the brand gray.

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Scale

The logo should not be scaled smaller than 48 px or .5 in wide on any type of media. It is preferred that logo is not scaled smaller than 72 px (or .75 in) on print advertising.

48 px

Clear space

Logo must always be encased in a blank area equal to the height of the “j” on all four sides.

Backgrounds

Logo may be used on top of white or very light gray, or reversed out on top of dark colors, bold gradients, or low contrast images. Medium tone solids and high contrast photo backgrounds are not acceptable.

Don'ts

Don’t use mid-tone backgrounds.

Don’t use high contrast photo backgrounds.

Don’t use the logo on its side.

Don’t stretch or manipulate the logo.

Typography

Jumio brand fonts were selected specifically for their uniqueness, accessibility, and readability. They are inspired by the modern technology that is Jumio. All typography should be either white on dark or brand gray on light.

Jumio’s primary brand font is Jost Semibold. Jost Regular may be used on some occasions, #323132 on white or #FFFFFF on dark. Line spacing should always be font size +10 pt. Kerning should be set at 10.

Jost Regular

Jost Semibold

Jumio’s secondary brand font in Rubik. It can be used for in regular or bold weight for subheads and call-outs. Rubik Regular is also the brand paragraph font. Line spacing should always be font size +12 pt. Kerning should be set at 10.

Rubik Regular

Rubik Bold

Hierarchy examples

Short, Jost Semibold Headline

Subhead is Rubik Regular set to about 1/2 the point size.

Short, Jost Regular Headline

Subhead is now Rubik Bold set to about 1/3 the point size.

Sometimes Rubik Bold is used for subheads above paragraphs.

Rubik Regular should be used for all paragraphs. On the Jumio website, paragraphs are 18 pt. font size with 30 pt. line spacing. In print, the minimum font size for Rubik paragraphs is 9 pt. It is very legible at small sizes and can be used in 7 pt. for fine print when needed.

Color Palette

Jumio brand colors were selected because of their accessibility as well as their relation to the boldness of modern technology. Our color palette also celebrates the vivid contrasts of our global market.

Primary brand colors

Jumio White

R255 G255 B255

C0 M0 Y0 K0

#FFFFFF

PMS White

Jumio Green

R90 G204 B41

C63 M0 Y100 K0

#5acc29

PMS 802C

Jumio Gray

R50 G50 B50

C0 M0 Y0 K90

#323132

PMS Neutral Black C

Brand gradient

R90 G204 B41

C63 M0 Y100 K0

#5acc29

R19 G223 B206

C63 M0 Y30 K0

#13dfce

Brand App Icon

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The Jumio logo lowercase “j” can be used on a brand gradient shape in this way for apps, favicon, or any digitial display where the company or product needs small represenatation.

Iconography

Jumio iconography should always support the Jumio brand aspect of simple and informative. Icons should be solid filled, use limited shapes and detail, and easily depict a word or phrase at a quick glance.

Icon color and size

Jumio icons are used to support content as a secondary element, so icons should be small to medium in size. Icons placement should maintain a distance from the content that is roughly equal to the size of the icon.

Primary icons

Jumio’s product, use case, and industry icons are either solid #323132 on light or #FFFFFF on dark. They are not to be used in any other color. Existing Jumio product icons should always be used. See below for a sample of Jumio product icons.

Jumio ID Verification

Jumio Identity Verification

Jumio Doc Proof

Jumio Authentication

Jumio Screening

Jumio Go

Jumio Address Services

Supporting icons

Jumio supporting icon style should be used when depicting product features, benefits, or other supporting content. These icons are white on a brand-gradient box. Here are some examples of Jumio supporting icons:

Imagery

Jumio photography should always portray subjects of a variety of age, race, and gender to support Jumio’s globally inclusive brand. Photos should be global locations when possible, and use a mix of indoor and outdoor settings. Use images from Jumio stock library whenever possible.

Photo treatments

Photos can either be all black and white, duotone with the brand gradient, or use the brand “slice” photo style. To accomplish this photo style, first make the photo black and white, and adjust contrast as needed. Select a portion of the photo to be colorized, either a straight horizontal or vertical “slice.” This slice layer should then be overlaid with the brand primary gradient, and set to a responsible opacity based on the photo’s contrast. The Jumio logo should not be used on top of the gradient unless the background is dark enough to see the green “i” clearly. Bottom or right portion of the photo should be converted to grayscale. Contrast of the final split photo should be set so the image is clear and so white text can be set on top and remain legible. Here are some examples:

Screenshots

Always use Jumio built and approved screenshots. When using screenshots in design, they should be overlaid on the most recent/updated devices. Here are some examples: